Helpful News & Tips For Small Businesses
Master Google Maps in 30 Days
The No-Fluff Local SEO Plan for Small Firms
A few months ago, I audited a local law firm’s Google Business Profile. Like many small firms, they were stuck on page two—despite dozens of five-star reviews and a strong local reputation.
They assumed Google just wasn’t working for them.
But here’s the truth: reviews are only one piece of the local SEO puzzle. The top three firms in the “Map Pack” had something else—optimized websites, blog content with neighborhood keywords, and regular profile activity that signaled trust and relevance to Google.
And that’s when it hit me:
Most small firms don’t lose clients because they’re bad at what they do.
They lose them because no one can find them.
The good news? You can start changing that today—with just 30 minutes a day.
Why Isn’t Your Business Showing Up on Google Maps?
Here’s what I see over and over during local audits:
1. “We Have More Reviews—Why Aren’t We Ranking?”
Because Google doesn’t just reward popularity. It wants activity, consistency, and local relevance.
✅ […]
ChatGPT 101: What It Is and Why It Matters for Your Business
Welcome to the first installment of our 10-part series demystifying ChatGPT for business owners, from the basics to automation strategies that can transform how you work. I’ve Seen Tech Shifts Before: This One Is Different. I’ve been riding the edge of tech my whole life. At 8 years old, I was figuring out how to max out an Atari. I had the first Android phone, the T-Mobile G1, before most people even knew what an "app" was. Over the years, I’ve watched the big waves roll in, the rise of the internet, the explosion of social media, [...]
AI Video Tools for Small Business: How I Rediscovered Creativity and You Can Too
In the late 90s, I was just a kid with a camcorder and big dreams. Inspired by indie filmmakers like Kevin Smith and Quentin Tarantino, I spent hours filming—and even more hours wrestling with editing software that barely ran on my computer. This wasn’t about going viral or building a brand. Those ideas didn’t exist yet. I just loved creating. But the process? Brutal. Frustrating. Way over my head. Eventually, I shelved the camera. Life got practical. Creativity went quiet. Fast forward to today—scrolling TikTok, I see teens and small business owners making polished videos in minutes [...]
