Helpful News & Tips For Small Businesses
AI Tools to Improve Customer Experiences
The AI Tools That Could Have Saved My Friend (But She Didn’t Use Them)
A close friend of mine runs a small service business. She’s brilliant, deeply cares about her clients—and somehow runs her entire operation through a tangled mess of Apple Notes, voice memos, and screenshots on her iPhone.
CRM not really. Automation, not a chance. No real system.
One day, I saw her bouncing between 17 open tabs trying to follow up with a client. I knew she was drowning under the weight of her own success. So I offered to help. I introduced her to simple tools—like Zapier—that could automate repetitive tasks and smooth out the chaos.
She smiled, nodded… and went right back to Apple Notes.
To this day, she’s still juggling too much. She misses follow-ups. Repeats work. Loses time she’ll never get back.
And she’s not alone.
What Happens When You Don’t Streamline
Most small businesses aren’t lazy—they’re overloaded.
They rely on memory, sticky notes, and scattered processes that don’t scale. And as customer expectations rise—faster responses, personalized experiences, 24/7 access—those cracks start to show.
The result?
Stressful days, late nights, and burned-out teams delivering just-okay service.
The good news? AI […]
Why Email Platforms Aren’t Enough: The Case for Hiring a Specialist
Why Email Platforms Aren’t Enough: The Case for Hiring a Specialist You’ve signed up for the right platform.You’ve got the templates, the automations, the drag-and-drop builders… And still—your email campaigns aren’t hitting. Sound familiar? You’re not alone. And you’re not doing anything wrong.The problem? Most email strategies are built backwards. They start with what you want to say, instead of what your audience needs to hear. […]
A Pretty Website vs. Revenue Engine
The Illusion of a "Good" Website When I first launched my own small business website, I focused on design. Retro theme, bold colors, playful typography—it looked great. But it wasn’t generating leads. No bookings. No email signups. Just passive traffic. That’s when I realized: a beautiful website that doesn’t convert isn’t an asset—it’s a liability. And I see this all the time with other small businesses. They have stunning sites, but they’re missing the structure that drives results. If your website isn’t designed to capture leads and guide users toward action, it’s not doing its job. The [...]
