Helpful News & Tips For Small Businesses
When Good Web Design Goes Bad: The Mistake That May Kill Your Engagement
Your website might look amazing, and still drive people away.
That’s the danger most business owners miss. When the design doesn’t match the message, engagement drops fast.
I learned this the hard way when I realized my own site, though cool and retro, was quietly sending the wrong signals. It clashed with the modern AI tools I was selling. That mismatch cost me trust, traffic, and clarity.
See, I sell AI automation solutions. Future-forward tools designed to save small businesses time and scale their systems. But my site? It looked like a tribute to the 1970s. That aesthetic disconnect didn’t just clash visually. It quietly sabotaged how people perceived my brand.
And that mismatch wasn’t a style problem. It was an engagement killer.
So I redesigned it. Not to make it “prettier,” but to make it make sense. Aligned messaging. Better mobile experience. Cleaner font. Clearer CTA flow.
The result? A spike in traffic. More time on page. And most importantly, a better connection with the right audience.
The Power of a Ten: The AI Agent Team
The Power of a 10+ AI Agent Team: Scale Without Burnout The Learning Curve of AI Automation What if you could automate 80% of your business tasks overnight? That was the dream when I first started experimenting with AI agents. My goal was to create an AI-powered assessment bot and an automated content calendar using Make.com and OpenAI. But reality hit quickly—the setup process wasn’t as simple as I’d hoped. Navigating authentication, acquiring API keys, and integrating platforms took time and effort. However, once I overcame those initial hurdles, everything changed. The potential of AI [...]
The Forgotten Generation That Is Shaping Business Today
As a Gen Xer, I have noticed that my friends and family have been caught quietly, in a generational tension between boomers and millennials. I've noticed it has shaped our workplaces, our media and even boardrooms. Quite frankly, I think people are just tired of it. Meanwhile, Gen X—the generation no one talks about—quietly built a business model that Gen Z and Alpha are now looking to for inspiration. The Forgotten Generation That Is Shaping Business Today While Boomers and Millennials fought for the spotlight, Gen X was busy adapting. Born between 1965 and 1980, [...]
