Website Audit Checklist: Is Your Website Costing You Leads?

Use this 10-point checklist to spot where your site may be leaking trust, traffic, or conversions.
No jargon. Just clear questions that help you see what’s working—and what’s holding you back.

1. 🕐 Loads in under 3 seconds?

Why it matters: Slow sites lose visitors fast. People bounce before they even see what you offer.

2. 📱 Mobile-friendly on all devices?

Why it matters: Over half your traffic comes from phones. If it’s hard to navigate, they’re gone.

3. ✍️ Clear headline that says what you do in one sentence?

Why it matters: You’ve got 5 seconds to explain your value. Confusion = lost trust.

4. 📸 Professional visuals (no pixelated logos or generic stock)?

Why it matters: Low-quality visuals make you look untrustworthy. First impressions are everything.

5. 🎯 One clear Call to Action (CTA) per page?

Why it matters: Too many choices paralyze people. One action = higher conversions.

6. 🙋‍♀️ Easy to find contact info or booking link?

Why it matters: If someone wants to reach out, don’t make them hunt for it.

7. ⭐ Has real testimonials or social proof?

Why it matters: Trust builds with proof. No one wants to be your first client.

8. 🧭 Simple, intuitive navigation?

Why it matters: Confusing menus = lost traffic. Visitors won’t dig for what they can’t find.

9. 🔒 SSL security and no sketchy pop-ups?

Why it matters: A secure, distraction-free site builds confidence and keeps people focused.

10. 🧠 Feels like you—not a cookie-cutter template?

Why it matters: Authenticity connects. People buy from people, not just websites.

🎯 Score Yourself:

• 8–10: You’re in good shape—just fine-tune for conversions.

• 5–7: Some tweaks could seriously boost your leads.

• 0–4: You’re likely losing clients without even knowing it.

Need a second opinion?
Run your site through our free Website Assessment Tool and get a personalized action plan.