"Content Repurposing: Turn One Idea Into 10 Pieces of Content"Content Repurposing: Turn One Idea Into 10 Pieces of Content

We all know that running a small business is time-consuming and can feel overwhelming. Personally, I’m always fine-tuning my processes, finding new clients, and managing current projects—all while writing 3–5 helpful articles each week. To stay efficient, I’ve learned to repurpose my content.

Creating great content takes time, and if you’re always cranking out something new without making the most of what you’ve already written, you’re spending extra time for no reason. Instead of starting from scratch, repurposing lets you turn one piece of content into different formats so you can reach more people, improve SEO, and keep your content working for you.

What is Content Repurposing?

To me, it’s not about reposting the same article over and over, content repurposing means reformatting your existing content to share it in different ways. Instead of a blog post living in just one place, it can become:

✅ A LinkedIn post
✅ An email newsletter
✅ A short-form video
✅ A podcast topic
✅ An infographic for Instagram

Same content, new format, fresh audience.

Why Repurpose Content?

1. Saves Time & Effort

Why start from scratch when you already have great content? Repurposing lets you work smarter, not harder.

2. Reaches More People

Different people consume content in different ways. Some like to read, others prefer video or audio. Repurposing helps you meet your audience where they are.

3. Helps SEO

Repurposing creates more chances for your content to show up in searches. A well-written blog post can turn into multiple smaller pieces, all linking back to your site.

4. Reinforces Your Message

When people see the same key ideas in different places, they remember them better. Repurposing helps build authority without feeling repetitive.

5. Gives Content a Longer Life

A blog post from last year is still valuable—but only if people see it. Repurposing breathes new life into old content.

How to Repurpose Content Effectively

1. Start with Evergreen, High-Performing Content

Not all content is worth repurposing. Focus on pieces that have already performed well and stay relevant over time:

✔ Blog posts with high engagement
✔ In-depth guides & whitepapers
✔ Webinars & interviews
✔ Research reports & case studies

These timeless pieces provide a strong foundation for repurposing. 

2. Transform Content Into Multiple Formats

One piece of content can be broken down into multiple assets:

🔹 Long-form → Short-form – Turn blog posts into bite-sized social media tips.
🔹 Written → Visual – Convert articles into infographics or carousels.
🔹 Video → Micro-content – Cut long videos into short, shareable clips.
🔹 Audio → Written – Transcribe podcasts into blog posts or newsletters.

This approach saves time while giving your content more visibility across different platforms.

3. Tailor Content for Each Platform

Every platform has its own style and audience behavior. Make sure you:

✔ Adjust the tone and format – Keep it conversational for Instagram, more professional for LinkedIn.
✔ Optimize content length – Short and snappy for Twitter, longer and in-depth for a blog post.
✔ Use platform-specific features – Hashtags, mentions, reels, or carousels depending on where you’re posting.

The key is to adapt, not just copy-paste—so your content feels natural on each platform.

Using AI & Automation to Save Time

AI tools can help repurpose content faster while keeping quality high. Here’s how:

✅ Video to Clips – Tools like OpusClip can pull the best parts of long videos and create short, engaging clips.
✅ Text to Video – Platforms like Pictory turn blog posts into quick videos.
✅ Transcription & Summarization – Otter.ai or Descript transcribe podcasts and videos, making it easy to create written content.
✅ Social Media Scheduling – Tools like Publer and Buffer can automatically schedule and repurpose content across platforms.

💡 Example: A 60-minute webinar can be broken down into 10+ short clips for YouTube Shorts, TikTok, Instagram Reels, and LinkedIn. AI can automatically identify the most engaging moments, format them correctly, and even add captions—turning a single video into weeks’ worth of content.

FIVE75 PRO TIP: AI can assist, but human touch is still key for making content engaging and personal.

Common Mistakes to Avoid

❌ Ignoring Your Audience – Just because you can repurpose something doesn’t mean it will work for your audience. Choose the right formats for them.
❌ Over-Automation – AI is helpful, but don’t let it make your content sound robotic. Keep it natural.
❌ Low-Quality Repurposing – Every format needs to feel intentional, not like a lazy copy-paste.
❌ Forgetting to Track Performance – Pay attention to what works best so you can focus on high-impact formats.

How to Get Started Today

🚀 Ready to make your content work harder for you? Here’s how to start:

✔ Look at your top-performing content – What’s already working?
✔ Decide on new formats – Where else could this content live?
✔ Use automation tools – Save time with AI where it makes sense.
✔ Plan a repurposing schedule – Don’t let content sit unused.
✔ Measure & adjust – Track what works and improve over time.

FIVE75 PRO TIP: Content repurposing isn’t about doing more work—it’s about working smarter. Instead of constantly creating new content, repurpose what you’ve already made into new formats that keep it fresh and relevant. What’s your next step? Look at your best-performing content today and brainstorm how you can repurpose it for a wider audience!