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Joe Luna. Two decades of operations work, now in AI.

Joe Luna, founder of FIVE75, seated at his desk with the FIVE75 retro badge on the brick wall behind him

Joe Luna · Founder

Joe Luna founded FIVE75 after more than two decades inside regulated industries — six years as a military IT specialist, six years in healthcare biomedical technology, and six years as Director of IT for a legal-services firm. The throughline across all three was the same: take systems other people relied on and make them faster, quieter, and harder to break.

The work that runs a small practice — intake, scheduling, follow-up, content prep, document handling — is exactly the kind of work modern AI is good at. After watching enterprise teams capture those gains while owner-operators kept doing the same tasks by hand, Joe started FIVE75 to close the gap. The brief is simple: deploy the AI so you don't have to learn it.

Every engagement begins with the same question — what's the most expensive hour of your week, and can a system absorb it? The answer rarely turns into a chatbot. More often it's a quieter rebuild of the work behind the work.

Four roles, one habit — make the system carry the weight.

Based in Jacksonville, FL
01 6 yrsU.S. Navy

Military IT Specialist

Communications systems and IT operations in a zero-tolerance environment. Where the discipline came from.

02 6 yrsHealthcare

Biomedical Technology

Clinical-grade hardware and the workflows around it. Where the patience for regulated environments came from.

03 6 yrsLegal services

Director of IT

Ran IT for a legal-services firm. Where the read on what small and mid-sized firms actually need — and don't — came from.

04 2 yrs2024 — present

FIVE75 — Founder

Bringing the AI tooling enterprise teams use to solo founders and small practices in law, medicine, and accounting.

Want to see what AI can absorb from your week? Start with a free audit.

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